More than a decade building management software for companies.

2010

Rosario, Argentina

The beginning

The story of draweb was born in 2010, at a hackathon in Rosario, Argentina. There, among technical challenges, ideas flying from one side to another and the creative energy of a team of colleagues from the National University of Rosario, Maxi Piccinini discovered something more than a competition: he found a purpose.

That day he understood that he wanted to create a company capable of building fabulous tools, real solutions that people could use comfortably, every day. Technologies that were not just code, but experiences that improved their life or work.

2011

First major milestone

In 2011 came the first big client: an agribusiness company from a city near Rosario. Commercially, it was a before and after. But its importance was much deeper.

That project required refining processes, identifying weaknesses and learning to work with a completely new level of quality. Overcoming it not only strengthened the team’s confidence, but also gave them the tools —both technical and economic— to evolve into a more structured and professional company.

2013

Strategic transformation

In 2013 many companies were looking to incorporate new technologies, but didn’t know how to do it. They had undefined manual processes, without clarity on how to transform them into digital assets. There draweb found a new mission.

The role was no longer just developing software, but accompanying companies in their digitalization process, guiding them, diagnosing, discovering shortcomings and working together to optimize their methodologies. That year new profiles were incorporated, such as data analysts and user experience specialists, consolidating draweb as a consultancy focused on continuous improvement and digital growth.